Lead and expand the Value-Added Reseller (VAR) channel strategy across the EMEA region, focusing on recruiting, enabling, and accelerating partner performance
Job Summary
Lead and expand the Value-Added Reseller (VAR) channel strategy across the EMEA region, focusing on recruiting, enabling, and accelerating partner performance.
Develop and execute a targeted VAR strategy, build regional partner business plans, and track key KPIs such as partner-sourced pipeline and revenue contribution.
Collaborate with marketing on regional partner campaigns, event sponsorships, and content localization, while partnering with regional field teams to align on territory priorities and deal execution.
Matching Summary
Lead and expand the Value-Added Reseller (VAR) channel strategy across the EMEA region, focusing on recruiting, enabling, and accelerating partner performance.
Skills & Requirements
Must-have
VAR channel strategy
partner recruitment and activation
drive revenue through channel partners
SaaS security platform
Nice-to-have
startup environment experience
build from scratch mentality
agentic AI transformation
Key Requirements
8+ years of experience in channel sales or partner management
cybersecurity or enterprise SaaS space experience
Proven track record building and managing regional VAR relationships
Strong understanding of reseller business models
Ability to travel throughout the U.S. as needed (~25%)