This role owns organic search performance end to end—setting best practices, guiding editorial partners, and translating data into actionable insights that drive audience growth and engagement
Job Summary
This role owns organic search performance end to end—setting best practices, guiding editorial partners, and translating data into actionable insights that drive audience growth and engagement.
The Director of SEO will also oversee and evolve our SEO content strategy, setting budgets and generating evergreen story ideas.
Sports happens on nights, weekends, and holidays. The SEO Director will help lead and delegate in these windows.
Matching Summary
This role owns organic search performance end to end—setting best practices, guiding editorial partners, and translating data into actionable insights that drive audience growth and engagement.
Skills & Requirements
Must-have
Audience engagement strategy
Organic search performance
SEO content strategy
Referral platform optimization
Newsroom SEO best practices
Nice-to-have
AI age SEO strategies
Cross-functional collaboration
Breaking news environment
People leadership skills
Key Requirements
Minimum of 8 years in SEO, audience development, or digital growth