Director Of Enrollment Marketing, Smeal College Of Business

Penn State

University Park, Pennsylvania, United States
Base: $86,300.00 - $129,500.00; bonus/equity: not ...
Hybrid
8+ years progressive marketing experience
3+ years supervisory experience
Salesforce marketing cloud expertise
The role involves architecting a performance marketing engine to drive growth for undergraduate, graduate, and executive education programs at Penn State Smeal College of Business

Job Summary

  • The role involves architecting a performance marketing engine to drive growth for undergraduate, graduate, and executive education programs at Penn State Smeal College of Business.
  • Candidates must possess advanced knowledge of CRM systems like Salesforce and demonstrate success in managing teams and optimizing lead conversion rates.
  • The position offers a competitive salary range of $86,300.00 to $129,500.00 along with a generous 75% tuition discount for employees and eligible family members.

Matching Summary

The role involves architecting a performance marketing engine to drive growth for undergraduate, graduate, and executive education programs at Penn State Smeal College of Business.

Salary

Base: $86,300.00 - $129,500.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical/dental/vision, retirement plans, 75% tuition discount

Skills & Requirements

Must-have

  • 8+ years progressive marketing experience
  • 3+ years supervisory experience
  • Salesforce Marketing Cloud expertise
  • Data-driven multi-channel campaign execution
  • Budget management and forecasting

Nice-to-have

  • Higher education enrollment marketing background
  • SEO/SEM and paid media knowledge
  • Passion for challenging conventional wisdom
  • Experience with EdTech trends
  • Strong stakeholder collaboration skills

Key Requirements

  • Bachelor's degree in marketing or related field
  • 8+ years of relevant marketing experience
  • 3+ years of direct supervisory experience
  • Authorized to work in the U.S.
  • Successful credit history check clearance

Work Rights

Must be authorized to work in the U.S.

Tailored Resume

Cover Letter