Senior Manager, Digital & Affinity Partner

Blue Cross

Sem google ads bing experience
Paid social and programmatic campaigns
Conversion rate optimization cro
The role focuses on achieving business targets through digital and affinity partner channels while formulating strategic marketing campaigns

Job Summary

  • The role focuses on achieving business targets through digital and affinity partner channels while formulating strategic marketing campaigns.
  • Candidates must leverage generative AI to optimize content, creatives, and campaign testing for improved sales pipeline performance.
  • The position requires managing membership club deliverables to support continuous growth in customer loyalty and user experience.

Matching Summary

The role focuses on achieving business targets through digital and affinity partner channels while formulating strategic marketing campaigns.

Skills & Requirements

Must-have

  • SEM Google Ads Bing experience
  • Paid social and programmatic campaigns
  • Conversion rate optimization CRO
  • Generative AI for content creation
  • Google Analytics dashboard proficiency

Nice-to-have

  • Health life or general insurance background
  • Strong analytical mindset
  • Innovative partnership ideas
  • Customer loyalty program management

Key Requirements

  • University degree in Marketing or Business Administration
  • Minimum 5 years related working experience
  • IIQE Paper 1 & 2 certification required
  • Fit and proper criteria for Insurance Authority licensing

Work Rights

Not specified

Tailored Resume

Cover Letter