Bm/sbm-tozo Mkt-上海

AstraZeneca

Shanghai, China
Customer insights and research
Brand plan development and execution
Market data analysis and situation analysis
Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and performing risk analysis

Job Summary

  • Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and performing risk analysis.
  • Manages the implementation of critical external stakeholder activities and monitors plan execution against agreed measures.
  • Supports sales team objectives through product training, campaign development, and presenting market strategies.

Matching Summary

Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and performing risk analysis.

Skills & Requirements

Must-have

  • customer insights and research
  • brand plan development and execution
  • market data analysis and situation analysis
  • promotion mix formulation
  • selling tools development
  • external stakeholder engagement
  • product knowledge and therapy area knowledge

Nice-to-have

  • inclusive and diverse team
  • harnessing industry-leading skills
  • maintaining and upgrading product knowledge
  • keeping up with industry trends

Key Requirements

  • Knowledge of own product and competitor products
  • Understanding of healthcare and regulatory environment
  • Campaign execution and feedback
  • Communication and presentation skills
  • Cross-functional communication
  • Influencing key stakeholders

Work Rights

Not specified

Tailored Resume

Cover Letter