Customer Journey & Campaign Strategist Expert

ING

Madrid, Spain
Not specified; flexible remuneration model availab...
Fully remote
Sales-oriented campaign strategy
Customer journey design and optimization
Cdp audience definition and activation
The role involves defining end-to-end campaign strategies to accelerate product sales across the acquisition, activation, and conversion funnels

Job Summary

  • The role involves defining end-to-end campaign strategies to accelerate product sales across the acquisition, activation, and conversion funnels.
  • Candidates will be responsible for designing customer journeys, optimizing them based on data-driven insights, and activating audiences via CDP.
  • The company offers a flexible work model, comprehensive health insurance, and various employee benefits including restaurant cards and gym access.

Matching Summary

The role involves defining end-to-end campaign strategies to accelerate product sales across the acquisition, activation, and conversion funnels.

Salary

Not specified; Flexible remuneration model available; Tax-advantaged services included

Skills & Requirements

Must-have

  • Sales-oriented campaign strategy
  • Customer journey design and optimization
  • CDP audience definition and activation
  • Marketing Automation tools execution
  • Digital Analytics for funnel analysis

Nice-to-have

  • Knowledge of Adobe Journey Optimizer
  • Experience with Braze or Salesforce Marketing Cloud
  • Autonomous work style and initiative
  • Passion for innovation and future trends
  • International collaboration capability

Key Requirements

  • Master or bachelor's degree required
  • Minimum 3 years of experience in sales marketing
  • Proven experience with CDP and Marketing Automation
  • Strong analytical and data-driven mindset
  • Very good oral and written English skills

Work Rights

Not specified

Tailored Resume

Cover Letter