Associate Director, U.s. Oncology Marketing Patient Channel Strategist

539

Upper Gwynedd, PA, USA
Base: $156,900.00 - $247,000.00; bonus/equity: ann...
Hybrid (3 days onsite, 1 day remote)
7 years strategic marketing experience
Consumer media digital strategy expertise
Data-driven audience segmentation skills
This job posting is for an Associate Director, U.S. Oncology Marketing Patient Channel Strategist at Merck, based in Upper Gwynedd, PA, with a hybrid work model. The role focuses on defining media strategies, approving tactical plans, and ensuring alignment with brand priorities to maximize business impact in oncology marketing

Job Summary

  • The Patient Channel Strategist will define media strategies and approve tactical plans for all supported Oncology assets to maximize business impact.
  • Candidates must utilize data to validate consumer media strategy decisions regarding budget, channel mix, and messaging to drive results.
  • The role offers a comprehensive benefits package including medical, dental, vision, 401(k), and an annual bonus eligibility.

Matching Summary

Match Score: 85

This job posting is for an Associate Director, U.S. Oncology Marketing Patient Channel Strategist at Merck, based in Upper Gwynedd, PA, with a hybrid work model. The role focuses on defining media strategies, approving tactical plans, and ensuring alignment with brand priorities to maximize business impact in oncology marketing.

Salary

Base: $156,900.00 - $247,000.00; Bonus/Equity: Annual bonus and long-term incentive eligible; Benefits: Medical, dental, vision, 401(k), paid holidays, vacation

Skills & Requirements

Must-have

  • 7 years strategic marketing experience
  • Consumer media digital strategy expertise
  • Data-driven audience segmentation skills
  • Oncology marketing domain knowledge
  • Cross-functional collaboration abilities

Nice-to-have

  • Passion for data storytelling
  • Innovative mindset with experimentation
  • Experience influencing without authority
  • Change management leadership skills
  • Strong business acumen translation

Key Requirements

  • Bachelor's degree (BA/BS)
  • Minimum 7 years combined strategic marketing experience
  • Oncology marketing experience preferred
  • US and Puerto Rico residents only

Work Rights

US and Puerto Rico Residents Only

Tailored Resume

Cover Letter