Brand Manager Content - The Chuan & Hlm

Pernod Ricard

Develop brand positioning and target audience
Lead creative campaign big idea development
Manage social media content strategy and calendar
The role involves supporting the line manager in developing core brand fundamentals including positioning and consumer engagement platforms

Job Summary

  • The role involves supporting the line manager in developing core brand fundamentals including positioning and consumer engagement platforms.
  • You will conceive and lead the development of the campaign 'big idea' along with all associated creative assets across ATL and digital channels.
  • This position requires acting as a key liaison for market companies in China, HK, SG, MY, TW, and GTR to translate local insights into actionable creative needs.

Matching Summary

The role involves supporting the line manager in developing core brand fundamentals including positioning and consumer engagement platforms.

Skills & Requirements

Must-have

  • Develop brand positioning and target audience
  • Lead creative campaign big idea development
  • Manage social media content strategy and calendar
  • Architect influencer collaboration programs
  • Create integrated Brand Playbook for markets

Nice-to-have

  • Experience with premium brand stewardship
  • Ability to tailor global assets to local markets
  • Strong relationship management with agencies

Key Requirements

  • Experience managing creative agencies
  • Knowledge of Xiaohongshu / Red Note platform
  • Strategic sponsorship partnership experience

Work Rights

Not specified

Tailored Resume

Cover Letter