Innovation Manager, Nrt

Haleon

Shanghai, China
Consumer behavior analysis
Digital marketing knowledge
O2o industry knowledge
The role aims to leverage advanced digital marketing knowledge, consumer behavior analysis, and O2O industry insights to drive continuous innovation and brand iteration in the new retail business, better serving Chinese consumers

Job Summary

  • The role aims to leverage advanced digital marketing knowledge, consumer behavior analysis, and O2O industry insights to drive continuous innovation and brand iteration in the new retail business, better serving Chinese consumers.
  • Key responsibilities include analyzing consumer shopping behavior in instant retail, exploring digital marketing tools for instant retail channels, and collaborating across departments to identify and implement omni-channel growth opportunities.
  • The position requires over seven years of experience in marketing and digital marketing, with a strong understanding of digital marketing, brand marketing, and consumer behavior research.

Matching Summary

The role aims to leverage advanced digital marketing knowledge, consumer behavior analysis, and O2O industry insights to drive continuous innovation and brand iteration in the new retail business, better serving Chinese consumers.

Skills & Requirements

Must-have

  • consumer behavior analysis
  • digital marketing knowledge
  • O2O industry knowledge
  • AI, Social, DSP tools
  • omni channel operations

Nice-to-have

  • purpose-driven company
  • agile, performance-focused culture
  • human understanding and trusted science

Key Requirements

  • Bachelor's degree or above
  • 7+ years of marketing and digital marketing experience
  • English as a working language

Work Rights

Not specified

Tailored Resume

Cover Letter