Drive analytics-led decision-making and create high-impact insight narratives for clients
Job Summary
Drive analytics-led decision-making and create high-impact insight narratives for clients.
Lead the design and deployment of advanced analytics and ML models across media measurement, marketing effectiveness, and dashboard visualizations.
Build automation tools using Python scripts, dashboards, and notebooks to streamline analytics workflows and collaborate with data engineering teams on ETL/ELT pipelines.
Matching Summary
Drive analytics-led decision-making and create high-impact insight narratives for clients.
Skills & Requirements
Must-have
Media Mix Modelling (MMM)
multi-touch modelling
halo/incrementality analysis
Python for data science
SQL and cloud data warehouses
Google Cloud Platform (GCP)
Power BI and Looker Studio
Nice-to-have
generative AI integration
MLOps practices
causal inference techniques
data quality frameworks
Key Requirements
6-10 years of experience in data science or analytics
Proficiency in Python (pandas, scikit-learn)
Proficiency in SQL and BigQuery/Snowflake
Experience with GCP (BigQuery, GCS, Cloud Composer)
Experience with Power BI and Looker Studio
Experience with Media Mix Modelling (MMM)
Experience with multi-touch attribution principles
Experience with halo and incrementality analysis
Experience with regression and forecasting models
Experience with predictive modelling
Experience with marketing analytics and media measurement