Senior Brand Manager - Guinness

Diageo

United Kingdom
**
8+ years consumer marketing experience
Off-trade channel expertise
End-to-end campaign management
** Diageo is seeking a Senior Brand Manager for Guinness on a 12-month fixed-term contract in the UK. This role focuses on driving growth in the off-trade sector, enhancing brand perception, and executing effective marketing strategies. **

Job Summary

  • This role leads the cross-functional delivery of the next phase of Guinness off-trade growth across Grocery, Convenience, and Digital channels.
  • The position requires building desirability and elevating at-home quality perceptions to position Guinness as the premium choice for meaningful occasions.
  • Candidates must establish a test-and-learn culture enabling rapid insight generation and fast scaling of ideas proven to drive impact.

Matching Summary

Match Score: 75

** Diageo is seeking a Senior Brand Manager for Guinness on a 12-month fixed-term contract in the UK. This role focuses on driving growth in the off-trade sector, enhancing brand perception, and executing effective marketing strategies. **

Skills & Requirements

Must-have

  • 8+ years consumer marketing experience
  • Off-trade channel expertise
  • End-to-end campaign management
  • Integrated agency ecosystem leadership
  • Data-driven insight translation

Nice-to-have

  • Matrixed organization collaboration
  • Agile optimization mindset
  • Premium brand positioning skills
  • Cross-cultural communication ability

Key Requirements

  • Minimum 8+ years in consumer marketing
  • Proven track record of incremental brand growth
  • Experience with integrated media mix and point of purchase

Work Rights

Not specified

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