Sr Manager Performance Media And Measurement

Academy Sports + Outdoors

Digital campaign management
Omni-channel focus
Meta, google, programmatic platforms
Develop and execute performance marketing strategies that align with Academy’s omnichannel retail goals

Job Summary

  • Develop and execute performance marketing strategies that align with Academy’s omnichannel retail goals.
  • Oversee end-to-end campaign execution, including setup, targeting, creative testing, and optimization.
  • Manage and mentor a team of performance marketing managers and specialists.

Matching Summary

Develop and execute performance marketing strategies that align with Academy’s omnichannel retail goals.

Skills & Requirements

Must-have

  • Digital campaign management
  • Omni-channel focus
  • Meta, Google, Programmatic platforms
  • Data visualization tools
  • Retail marketing strategies
  • Paid media project management
  • Cross-functional collaboration

Nice-to-have

  • People development background
  • Marketing automation and CRM systems
  • Attribution modeling knowledge
  • Power of fun culture

Key Requirements

  • Bachelor’s degree or equivalent experience
  • 8+ years of related work experience
  • 2+ years of management experience
  • Proficiency in Excel, Google Ads, Meta, Adobe Analytics, Google Analytics

Work Rights

Not specified

Tailored Resume

Cover Letter