The Marketing Manager is responsible for developing and executing integrated marketing initiatives that support commercial growth and brand presence in the electrical distribution market
Job Summary
The Marketing Manager is responsible for developing and executing integrated marketing initiatives that support commercial growth and brand presence in the electrical distribution market.
This role partners closely with Sales, Product Management, and Innovation teams to deliver compelling messaging and effective go-to-market strategies.
Candidates must be willing to travel monthly to Cerrowire headquarters in Hartselle, AL to support major events and customer-facing marketing initiatives.
Matching Summary
The Marketing Manager is responsible for developing and executing integrated marketing initiatives that support commercial growth and brand presence in the electrical distribution market.
Skills & Requirements
Must-have
Integrated marketing campaign execution
Product positioning and go-to-market strategy
Digital marketing and SEO content management
Sales enablement tool development
Agency and vendor scope management
Trade show planning and logistics
Nice-to-have
Experience in industrial or manufacturing sectors
Familiarity with distributor and contractor channels
Proficiency with marketing automation platforms
Strong collaborative team player mindset
Creative problem-solving abilities
Key Requirements
Bachelor's degree in Marketing, Communications, or Business
5+ years of marketing experience preferably in B2B
Background in digital marketing and campaign management
Experience supporting product launches and go-to-market initiatives
Ability and willingness to travel monthly to Hartselle, AL