Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); base: ...
Fully remote
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrixed organization leadership
This senior-level role defines Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for CIOs

Job Summary

  • This senior-level role defines Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for CIOs.
  • The Campaign Director will translate complex technology stacks including AI infrastructure and agentic capabilities into clear narratives that drive market leadership.
  • Workday offers a flexible work model requiring at least 50% time in-office or field, along with competitive compensation including base salary, bonus, and stock grants.

Matching Summary

This senior-level role defines Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for CIOs.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package described on careers site

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrixed organization leadership
  • Full-funnel campaign orchestration
  • Enterprise AI and platform knowledge

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and curiosity
  • Cross-functional player-coach approach
  • Data-driven proactive optimization mindset
  • Collaborative culture fit

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 5+ years in complex matrixed organizations
  • Experience marketing to technical buyers like CIOs
  • Proficiency with modern B2B marketing tech stack

Work Rights

Not specified

Tailored Resume

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