This role is responsible for defining and optimizing the Retail Media investment strategy to achieve business KPIs for a major FMCG client
Job Summary
This role is responsible for defining and optimizing the Retail Media investment strategy to achieve business KPIs for a major FMCG client.
The successful candidate will plan full-funnel campaigns on Amazon and other retailers while utilizing advanced analytics like AMC to measure incremental impact.
WPP Media offers a hybrid work model in Barcelona with flexible hours, wellness benefits including yoga sessions, and a flexible compensation plan.
Matching Summary
This role is responsible for defining and optimizing the Retail Media investment strategy to achieve business KPIs for a major FMCG client.
Skills & Requirements
Must-have
3+ years Retail Media experience
Amazon Ads ecosystem expertise
Amazon DSP and Sponsored Ads
Self-service platform management
Data clean room familiarity
Nice-to-have
Pacvue or Skai automation tools
Strategic stakeholder communication
Test and Learn execution
FMCG sector background
Key Requirements
Minimum 3 years of Retail Media experience
University degree in Marketing, Advertising, or Business Administration