Associate Marketing Manager - Advertising (paid Social)

TTI Power Equipment

3+ years paid social media buying experience
Meta (facebook & instagram) advertising expertise
Tiktok advertising platform proficiency
The role involves planning, executing, and optimizing paid social media advertising campaigns for RYOBI and RIDGID brands across Meta and TikTok

Job Summary

  • The role involves planning, executing, and optimizing paid social media advertising campaigns for RYOBI and RIDGID brands across Meta and TikTok.
  • Candidates will be responsible for driving performance against defined KPIs while managing allocated budgets and implementing daily optimizations.
  • The position requires translating campaign data into actionable insights and recommendations to inform broader marketing strategies.

Matching Summary

The role involves planning, executing, and optimizing paid social media advertising campaigns for RYOBI and RIDGID brands across Meta and TikTok.

Skills & Requirements

Must-have

  • 3+ years paid social media buying experience
  • Meta (Facebook & Instagram) advertising expertise
  • TikTok advertising platform proficiency
  • Campaign performance optimization and KPI tracking
  • Audience targeting and bidding strategy management

Nice-to-have

  • Experience with TikTok Shop or social commerce
  • Familiarity with Google Analytics web platforms
  • Meta and/or TikTok platform certifications
  • Strong analytical skills for trend identification
  • Ability to collaborate with creative teams

Key Requirements

  • BS/BA degree preferred
  • 3+ years hands-on paid social media buying experience
  • Proficiency in Excel and PowerPoint required
  • Knowledge of web analytics platforms like Google Analytics

Work Rights

Not specified

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