Associate Director, Marketing – Healthcare Professional (hcp) / Customer Adolescent (age 9-18) Strategy Lead For Hpv

Merck & Co., Inc.

Upper Gwynedd, Pennsylvania, United States
Base: $142,400.00 - $224,100.00; bonus/equity: ann...
Hybrid
Hpv adolescent hcp strategy development
Omnichannel marketing execution
Sales force planning and alignment
This role owns the end-to-end marketing strategy for the HPV Adolescent Healthcare Professional segment to increase vaccination intent

Job Summary

  • This role owns the end-to-end marketing strategy for the HPV Adolescent Healthcare Professional segment to increase vaccination intent.
  • The position requires deep expertise in HCP behavior, digital engagement, and translating insights into actionable campaigns.
  • Candidates will manage marketing budgets, ensure regulatory compliance, and collaborate with cross-functional teams including sales and analytics.

Matching Summary

This role owns the end-to-end marketing strategy for the HPV Adolescent Healthcare Professional segment to increase vaccination intent.

Salary

Base: $142,400.00 - $224,100.00; Bonus/Equity: Annual bonus and long-term incentive eligible; Benefits: Medical, dental, vision, 401(k), paid holidays

Skills & Requirements

Must-have

  • HPV Adolescent HCP strategy development
  • Omnichannel marketing execution
  • Sales force planning and alignment
  • Digital marketing channel management
  • Budget management and ROI tracking

Nice-to-have

  • Agile marketing process familiarity
  • Public health stakeholder ecosystem knowledge
  • Cross-functional team collaboration
  • Data-driven decision making skills
  • Regulatory compliance awareness

Key Requirements

  • Bachelor's degree required; Master's preferred
  • Minimum 5 years of marketing experience
  • Pharmaceutical or healthcare industry background
  • Hybrid work model requiring 3 days on-site

Work Rights

Not specified

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