Senior Manager Of Performance Creative Strategy

HelloFresh

London, United Kingdom
On-site
Deep meta advertising expertise
D2c e-commerce background
Creative testing roadmap ownership
The role focuses on building a rigorous testing engine to turn insights into creatives that drive purchase on Meta platforms

Job Summary

  • The role focuses on building a rigorous testing engine to turn insights into creatives that drive purchase on Meta platforms.
  • Candidates will lead end-to-end delivery across internal teams and external partners while harnessing AI to accelerate ideation and production.
  • This position requires a leader who can build a best-in-class creative function from the ground up at a category-defining brand.

Matching Summary

The role focuses on building a rigorous testing engine to turn insights into creatives that drive purchase on Meta platforms.

Skills & Requirements

Must-have

  • Deep Meta advertising expertise
  • D2C e-commerce background
  • Creative testing roadmap ownership
  • Data-driven creative direction
  • Freelance and agency management
  • AI tool proficiency for production

Nice-to-have

  • Strong brand tone of voice champion
  • Cross-functional leadership skills
  • Systems thinking for experimentation
  • Commercial acumen for P&L
  • Influencer marketing execution experience

Key Requirements

  • Proven D2C background with senior Meta expertise
  • Independent right to work in the UK
  • Experience managing freelancers and agency rosters
  • Fluency in performance metrics like CAC and CTR

Work Rights

Must have independent right to work in the UK

Tailored Resume

Cover Letter