Product Marketing Lead - Release Marketing Activation & Digital Engagement
Salesforce
Not specified; not specified; benefits include tim...
5+ years product marketing experience
B2b enterprise software background
Social content strategy expertise
This role involves defining and managing the release activation strategy for non-demo assets to ensure coordinated customer engagement across Salesforce's product portfolio
Job Summary
This role involves defining and managing the release activation strategy for non-demo assets to ensure coordinated customer engagement across Salesforce's product portfolio.
Candidates will own the holistic social content strategy including short-form video, carousels, and influencer campaigns while driving audience growth and engagement.
Salesforce offers a comprehensive benefits package including time off programs, medical, dental, vision, mental health support, paid parental leave, life insurance, and an employee stock purchasing program.
Matching Summary
This role involves defining and managing the release activation strategy for non-demo assets to ensure coordinated customer engagement across Salesforce's product portfolio.
Salary
Not specified; Not specified; Benefits include time off, medical, dental, vision, 401(k), and equity eligibility
Skills & Requirements
Must-have
5+ years product marketing experience
B2B enterprise software background
Social content strategy expertise
Web experience ownership skills
Data-driven decision making
AI-powered listening tools familiarity
Nice-to-have
Cross-functional collaboration skills
Compelling narrative crafting ability
Bias for action in fast-paced environment
Creator and micro-influencer campaign experience
Key Requirements
5+ years of proven experience in product marketing or digital marketing
Experience owning and optimizing web experiences
Strong analytical mindset with performance metrics experience