This role partners closely with Marketing Strategy & Creative Insights, Media, CRM, and Brand teams to apply measurement frameworks and analyze cross-channel performance
Job Summary
This role partners closely with Marketing Strategy & Creative Insights, Media, CRM, and Brand teams to apply measurement frameworks and analyze cross-channel performance.
The selected candidate is expected to report to a specific location at least 3 times a week as this role is categorized as hybrid.
General Motors offers benefits focused on well-being at work and home to help employees realize their ambitions.
Matching Summary
This role partners closely with Marketing Strategy & Creative Insights, Media, CRM, and Brand teams to apply measurement frameworks and analyze cross-channel performance.
Skills & Requirements
Must-have
3-5 years media analytics experience
Proficiency in Excel pivot tables and modeling
Basic SQL knowledge for data queries
Experience with Adobe or Google Analytics
Cross-functional collaboration skills
Nice-to-have
Python programming for automation
Azure or Databricks cloud platform familiarity
Automotive industry media strategy interest
Creative taxonomy integration experience
Brand equity analysis background
Key Requirements
Bachelor's degree in Marketing, Business Analytics, Communications, or related field