Develop and execute integrated brand marketing plans to achieve marketing and sales targets, including conducting brand and business analysis to define challenges and opportunities
Job Summary
Develop and execute integrated brand marketing plans to achieve marketing and sales targets, including conducting brand and business analysis to define challenges and opportunities.
Craft aspirational brand propositions, message houses, and visual identities, while driving adaptive marketing initiatives to respond to evolving market dynamics and consumer trends.
Collaborate with internal teams and external partners to develop integrated communication strategies, including media plans, brand assets, and sales toolkits, and manage related A&P under financial policy.
Matching Summary
Develop and execute integrated brand marketing plans to achieve marketing and sales targets, including conducting brand and business analysis to define challenges and opportunities.
Skills & Requirements
Must-have
Develop integrated brand marketing plans
Conduct brand and business analysis
Develop local brand strategy
Drive adaptive marketing initiatives
Create brand-building initiatives
Oversee performance of brand programs
Financial management and A&P management
Nice-to-have
Deep understanding of consumer insights
Foster positive relationships with stakeholders
Respond to evolving market dynamics
Enhance brand equity and distinguish from competitors