The Senior Campaign Manager is responsible for the end-to-end setup, tagging, and optimization of programmatic campaigns to improve quality and performance
Job Summary
The Senior Campaign Manager is responsible for the end-to-end setup, tagging, and optimization of programmatic campaigns to improve quality and performance.
Candidates must ensure effective configuration across major Demand Side Platforms including DoubleClick Bid Manager, The Trade Desk, and Adobe.
The role involves implementing brand safety measures, generating conversion pixels, and resolving technical errors in a timely manner.
Matching Summary
The Senior Campaign Manager is responsible for the end-to-end setup, tagging, and optimization of programmatic campaigns to improve quality and performance.
Skills & Requirements
Must-have
Demand Side Platforms (DSPs)
Campaign set up and tagging
Brand safety measures
Conversion and remarketing pixels
Campaign performance reporting
Nice-to-have
Historical performance analysis
Troubleshooting DSP errors
Site list creation based on reports
Key Requirements
Experience with DSPs like DCM, TURN, TTD, Adobe
Ability to optimize against KPIs such as CTR, CPA, viewability
Knowledge of brand safety tools like MOAT, IAS, Nielsen DAR