The Marketing Executive (Demand Generation) is responsible for designing, executing, and optimizing integrated marketing programmes that create and accelerate pipeline for UK and broader EMEA sales teams
Job Summary
The Marketing Executive (Demand Generation) is responsible for designing, executing, and optimizing integrated marketing programmes that create and accelerate pipeline for UK and broader EMEA sales teams.
Key Responsibilities include planning, executing, and optimizing UK and EMEA-focused demand generation and ABM campaigns, with a heavy emphasis on in-person and virtual events.
You will be successful in this role if you have experience in B2B demand generation, ABM, or field marketing with a strong focus on events and campaign execution in the UK market.
Matching Summary
The Marketing Executive (Demand Generation) is responsible for designing, executing, and optimizing integrated marketing programmes that create and accelerate pipeline for UK and broader EMEA sales teams.
Skills & Requirements
Must-have
B2B demand generation
account-based marketing
field marketing events
Salesforce for analysis
marketing automation platform
Power BI reporting
UK market focus
Nice-to-have
enterprise technology marketing
SaaS marketing experience
additional analytics tools
sales engagement tools
fast-paced environment
matrixed environment
Key Requirements
Experience in B2B demand generation, ABM, or field marketing
Hands-on experience with Salesforce
Experience with at least one marketing automation platform
Proven ability to build and interpret reports and dashboards