Lead Marketing Analytics Specialist

Wood Mackenzie

Hybrid
B2b marketing analytics experience
Salesforce and dreamdata proficiency
Ga4 and power bi expertise
Wood Mackenzie is seeking a Lead Marketing Analytics Specialist to drive strategic analytics and insight across a specific vertical

Job Summary

  • Wood Mackenzie is seeking a Lead Marketing Analytics Specialist to drive strategic analytics and insight across a specific vertical.
  • The role involves owning the analytics agenda, shaping decision-making through advanced insights, and influencing senior stakeholders across Marketing, Sales, and Product.
  • Candidates will mentor junior team members, elevate analytics maturity, and ensure data governance while leveraging tools like Salesforce, Dreamdata, and Power BI.

Matching Summary

Wood Mackenzie is seeking a Lead Marketing Analytics Specialist to drive strategic analytics and insight across a specific vertical.

Skills & Requirements

Must-have

  • B2B Marketing Analytics experience
  • Salesforce and Dreamdata proficiency
  • GA4 and Power BI expertise
  • Multi-touch attribution frameworks
  • Email marketing lifecycle optimization
  • Senior stakeholder influence skills

Nice-to-have

  • Energy sector domain knowledge
  • AI and automation adoption
  • Mentoring junior analysts
  • Cross-functional collaboration
  • Data storytelling excellence

Key Requirements

  • Significant B2B Marketing Analytics experience
  • Advanced CRM and MarTech tool proficiency
  • Strong data visualization capabilities
  • Proven track record of driving business impact
  • Experience in energy sector preferred

Work Rights

Not specified

Tailored Resume

Cover Letter