Information Systems Coordinator

University of Arkansas at Pine Bluff

Pine Bluff, Arkansas, US
Commensurate with education + experience; not spec...
Workday crm configuration
Automated communication workflows
Data governance and hygiene
The CRM Specialist serves as the University’s lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday

Job Summary

  • The CRM Specialist serves as the University’s lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.
  • This position plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.
  • As UAPB implements Workday as a new enterprise platform, the CRM Specialist will help build a campus-wide culture of data-informed communication, ensuring students, faculty, and staff can fully leverage Workday tools to improve service delivery and student success outcomes.

Matching Summary

The CRM Specialist serves as the University’s lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.

Salary

Commensurate with education and experience; Not specified; Benefits Eligible

Skills & Requirements

Must-have

  • Workday CRM configuration
  • Automated communication workflows
  • Data governance and hygiene
  • FERPA compliance

Nice-to-have

  • Student lifecycle understanding
  • Data-informed communication culture
  • Change management strategies

Key Requirements

  • Bachelor's degree in related field
  • 3 years of relevant experience
  • Experience building audience segmentation
  • Experience with automated communication workflows
  • Experience with campaign performance reporting
  • Working knowledge of data governance
  • Working knowledge of data hygiene
  • Working knowledge of privacy/compliance expectations
  • Ability to translate user needs into technical configurations

Work Rights

Not specified

Tailored Resume

Cover Letter