Ecommerce Manager

Alliance Automotive Group UK & Ireland

Birmingham, United Kingdom
Drive traffic, conversion, revenue, and customer acquisition
Develop and execute data-led digital growth strategy
Own and deliver online traffic and conversion targets
The eCommerce Growth Manager is responsible for the full marketing ownership and commercial performance of a portfolio of NAPA Auto Parts websites

Job Summary

  • The eCommerce Growth Manager is responsible for the full marketing ownership and commercial performance of a portfolio of NAPA Auto Parts websites.
  • This role will drive traffic, conversion, revenue, and customer acquisition across multiple online platforms by developing and executing a data-led digital growth strategy.
  • The successful candidate will combine strategic planning with hands-on delivery, ensuring the online estate delivers measurable commercial impact and aligns with wider business objectives.

Matching Summary

The eCommerce Growth Manager is responsible for the full marketing ownership and commercial performance of a portfolio of NAPA Auto Parts websites.

Skills & Requirements

Must-have

  • Drive traffic, conversion, revenue, and customer acquisition
  • Develop and execute data-led digital growth strategy
  • Own and deliver online traffic and conversion targets
  • Lead SEO strategy
  • Oversee paid media activity
  • Manage promotional and trading calendar

Nice-to-have

  • Commercial ownership mindset
  • Strategic thinking with operational execution
  • Customer-centric approach
  • Results-focused and accountable

Key Requirements

  • Bachelor’s degree in Marketing, Business, eCommerce, or related field (or equivalent experience)
  • 5+ years’ experience in eCommerce, digital marketing, or online trading
  • Demonstrated ownership of online performance metrics or revenue targets
  • Proficiency in Google Analytics (or equivalent), SEO tools, CMS platforms, and reporting dashboards

Work Rights

Not specified

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