Deep understanding of cultural trends and experiential models
Proven track record in brand partnership negotiation
The role is responsible for fostering brand thought leadership by developing a comprehensive culture strategy that defines platforms and execution frameworks for strategic brands
Job Summary
The role is responsible for fostering brand thought leadership by developing a comprehensive culture strategy that defines platforms and execution frameworks for strategic brands.
Candidates must identify, negotiate, and execute strategic in-culture partnerships with influencers and platforms to enhance brand reputation and drive consumer engagement.
The position requires leading the team to embed an editorial mindset, ensuring all brand plans tell cohesive stories that leverage culturally relevant moments.
Matching Summary
The role is responsible for fostering brand thought leadership by developing a comprehensive culture strategy that defines platforms and execution frameworks for strategic brands.
Skills & Requirements
Must-have
5+ years marketing experience in IPS or FMCG
Deep understanding of cultural trends and experiential models
Proven track record in brand partnership negotiation
Experience with digital-first content strategy across social media
Ability to manage budgets for experiential campaigns
Nice-to-have
Passion for embedding brands authentically in culture
Experience leading high-performance marketing teams
Strong editorial mindset for cohesive storytelling
Drive to apply new approaches from plans to execution
Key Requirements
Minimum 5 years experience in marketing within IPS/FMCG/Luxury categories
Track record of successful new thinking and business change leadership
Demonstrated ability to drive experimentation and manage failure