Global Brand Director Lcm - R&i

AstraZeneca

Gaithersburg, MD, United States
Base: $231,988.80 - $347,983.20; bonus/equity: eli...
Hybrid
Develop new indication launch strategy
Leverage market research and patient insights
Engage with competitive intelligence
Lead the development of a potential new indication promotional brand strategy and materials for a new customer group to grow the brand as a market leader

Job Summary

  • Lead the development of a potential new indication promotional brand strategy and materials for a new customer group to grow the brand as a market leader.
  • Collaborate intensively with multiple functional teams, including medical affairs, commercial, sales, market development, and advocacy, to align the brand narrative with emerging evidence and ensure cohesive implementation of strategies.
  • Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca a great place to work.

Matching Summary

Lead the development of a potential new indication promotional brand strategy and materials for a new customer group to grow the brand as a market leader.

Salary

Base: $231,988.80 - $347,983.20; Bonus/Equity: eligibility for various incentives, short-term incentive bonuses, equity-based awards; Benefits: qualified retirement programs, paid time off, health, dental, and vision coverage

Skills & Requirements

Must-have

  • Develop new indication launch strategy
  • Leverage market research and patient insights
  • Engage with competitive intelligence
  • Craft persuasive promotional materials
  • Analyze business performance and formulate insights

Nice-to-have

  • Entrepreneurial and thinking big
  • Swift to action and confident to lead
  • Curious about what science can do
  • Innovative thinking to bring bold ideas
  • Work effectively with agency partners

Key Requirements

  • Bachelor’s Degree in business, marketing, or sciences
  • 10+ years pharmaceutical commercial experience
  • Proven track record developing and executing brand strategies
  • Robust understanding of commercial strategy
  • Experience in gastro, respiratory and/or immunology therapeutic area
  • Broad commercial experience including pre-launch and launch

Work Rights

Not specified

Tailored Resume

Cover Letter