Base: not specified; bonus/equity: not specified; ...
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Brand management and financial target achievement
Cross-functional collaboration with sales and medical teams
Market trend analysis and competitive positioning
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AbbVie is seeking a Therapeutic Area Lead in Karachi, Pakistan, responsible for managing assigned pharmaceutical products and executing brand strategies to meet business objectives. The role emphasizes collaboration with cross-functional teams and engaging with healthcare professionals to enhance brand performance.
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Job Summary
The Therapeutic Area Lead will manage assigned products to drive performance and deliver business objectives through effective brand strategies.
This role requires regular fieldwork to capture insights, engage Key Opinion Leaders, and verify the execution of brand strategies by the field force.
Candidates must ensure all marketing materials and promotional activities adhere to affiliate control frameworks and medical department vetting processes.
Matching Summary
Match Score: 75
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AbbVie is seeking a Therapeutic Area Lead in Karachi, Pakistan, responsible for managing assigned pharmaceutical products and executing brand strategies to meet business objectives. The role emphasizes collaboration with cross-functional teams and engaging with healthcare professionals to enhance brand performance.
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Salary
Base: Not specified; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Brand management and financial target achievement
Cross-functional collaboration with sales and medical teams
Market trend analysis and competitive positioning
Annual brand plan development and execution
Compliance with promotional policies and frameworks
HCP engagement planning and symposium organization
Data analysis using PKPI, MIP, PLD, and Qlickview
Nice-to-have
Field sales experience in pharmaceutical industry
Relevant therapy area specific experience
Exposure to ATL and BTL marketing strategies
Experience with new product introduction (NPI)
Digital content generation and campaign delivery
Key Requirements
Bachelor's degree in Business, Marketing, or Pharmacy
At least 5 years of relevant pharmaceutical marketing experience