Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms
Job Summary
Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms.
Navigate strict pharmaceutical advertising regulations to ensure all content meets compliance standards.
Define KPIs and regularly analyze performance to refine strategies and collaborate with cross-functional teams to align social media efforts with business goals.
Matching Summary
Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms.
Skills & Requirements
Must-have
Social media strategy and execution
KOL/KOC collaboration and content creation
Pharmaceutical regulatory compliance
Data-driven strategy optimization
Cross-functional team collaboration
Nice-to-have
Digital healthcare literacy advancement
Innovation in emerging formats
Adaptability to platform changes
Key Requirements
3+ years social media operations experience
Healthcare/pharmaceutical industry experience preferred
KOL/KOC management and content creation experience
Familiarity with prescription drug business models
Proficiency in social media platforms and analytics tools