Influencer & Content Strategy Lead

EssenceMediacom Holdings Limited

Singapore, Singapore
**
Shape brand's cultural presence
Develop creator content systems
Connect social trends to business outcomes
** WPP Media is seeking an Influencer & Content Strategy Lead in Singapore to develop and implement influencer strategies and creative content frameworks for a prestigious beauty brand. The ideal candidate should have 6-8 years of experience in influencer marketing and a deep understanding of social media platforms like TikTok, Instagram, and YouTube. **

Job Summary

  • This role sits at the intersection of culture, content, and commerce for one of the world's most iconic prestige beauty brands across the Asia Pacific region.
  • As an Influencer & Content Strategy Lead, you'll be the strategic voice on how the brand shows up in culture — shaping influencer strategy, creative direction, and content frameworks that drive real business impact.
  • Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Matching Summary

Match Score: 75

** WPP Media is seeking an Influencer & Content Strategy Lead in Singapore to develop and implement influencer strategies and creative content frameworks for a prestigious beauty brand. The ideal candidate should have 6-8 years of experience in influencer marketing and a deep understanding of social media platforms like TikTok, Instagram, and YouTube. **

Skills & Requirements

Must-have

  • shape brand's cultural presence
  • develop creator content systems
  • connect social trends to business outcomes
  • social-first creative frameworks
  • lead on hooks and formats

Nice-to-have

  • deep current knowledge of TikTok
  • natural instinct for creators
  • background in beauty or lifestyle

Key Requirements

  • 6–8 years of experience
  • deep current knowledge of TikTok, Instagram, and YouTube
  • ability to connect content decisions to business outcomes
  • strong communicator

Work Rights

Not specified

Tailored Resume

Cover Letter