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SharkNinja is seeking a Director of Media for their LATAM markets, based in Miami, to lead media strategy and execution. The ideal candidate will have extensive experience in media planning across global markets and a strong analytical mindset.
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Job Summary
Lead the development of integrated, full-funnel media strategies for Mexico, Brazil, and LATAM markets, spanning top-funnel, mid-funnel channels, and complementing lower-funnel programs.
Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels, guiding markets on budget allocation frameworks to maximize ROI.
Champion measurement excellence across Growth Markets, showcasing leadership across audience strategy, and incrementality frameworks, and collaborate with Insights and Analytics partners to develop learning agendas.
Matching Summary
Match Score: 75
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SharkNinja is seeking a Director of Media for their LATAM markets, based in Miami, to lead media strategy and execution. The ideal candidate will have extensive experience in media planning across global markets and a strong analytical mindset.
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Skills & Requirements
Must-have
Full-funnel media strategy
Cross-regional media playbooks
Agile campaign management
Performance optimization
Agency relationship leadership
Data and measurement excellence
Nice-to-have
Social-first mindset
Test-and-learn approach
Global-to-local leadership framework
Commerce maturity advancement
Key Requirements
10-15+ years of experience in media strategy
Proven experience driving full-funnel media programs
Strong analytical mindset
Experience managing complex budgets
Experience in matrixed, multinational environments