This role leads the development of Germany's Integrated Marketing Experiences strategy to drive cultural relevance and brand growth across all portfolio brands
Job Summary
This role leads the development of Germany's Integrated Marketing Experiences strategy to drive cultural relevance and brand growth across all portfolio brands.
The successful candidate will manage a team of IMX specialists while overseeing paid media investment across TV, digital, social, and experiential channels.
Candidates must possess deep expertise in data-driven marketing, audience segmentation, and proven ability to deliver impact under budget constraints.
Matching Summary
This role leads the development of Germany's Integrated Marketing Experiences strategy to drive cultural relevance and brand growth across all portfolio brands.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
10-15 years media leadership experience
German language essential
Full funnel orchestration strategy
Paid media investment across channels
Team coaching and capability building
Nice-to-have
Agile ways of working culture
Cross-functional stakeholder influence
Data-driven marketing expertise
Creative and operational discipline
Emerging platform innovation
Key Requirements
Bachelor's degree in Marketing or related field
10-15+ years in media or integrated marketing leadership