Senior Manager, Channel Proposition & Marketing

AIA

Not specified
8 years experience in bancassurance or insurance industry
Bilingual communication skills in chinese and english
Strategic oversight of channel proposition development
The Senior Manager, Channel Proposition & Marketing at AIA is responsible for developing and executing strategies to enhance customer engagement and drive sales initiatives through partnerships in the bancassurance sector. The role requires expertise in marketing, project management, and stakeholder communication to create impactful customer experiences aligned with AIA's mission of promoting healthier lives

Job Summary

  • This role is vital to AIA's movement to create a healthier, more sustainable future by advancing purpose-led brand positioning across all channels.
  • The incumbent will oversee the development and execution of Channel Proposition Strategies for key banking partners including BEA, Citibank, and OCBC.
  • Candidates must maintain a customer-first mindset while driving integrated campaigns to generate sales and deepen relationships with stakeholders.

Matching Summary

Match Score: 85

The Senior Manager, Channel Proposition & Marketing at AIA is responsible for developing and executing strategies to enhance customer engagement and drive sales initiatives through partnerships in the bancassurance sector. The role requires expertise in marketing, project management, and stakeholder communication to create impactful customer experiences aligned with AIA's mission of promoting healthier lives.

Skills & Requirements

Must-have

  • 8 years experience in bancassurance or insurance industry
  • Bilingual communication skills in Chinese and English
  • Strategic oversight of channel proposition development

Nice-to-have

  • Strong project management and financial analytical skills
  • Experience with sales tactical events and engagement programs
  • Deep knowledge of insurance products and regulations

Key Requirements

  • University graduate degree required
  • Minimum 8 years work experience in bancassurance/insurance
  • Must obtain relevant license if job involves regulated activities

Work Rights

Not specified

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