LAD Advertising is seeking a Retail Marketing Manager to oversee marketing strategies for up to 25 automotive dealerships across South Florida, Tennessee, and Georgia. The role requires a strong understanding of the automotive industry and a focus on customer loyalty, data-driven marketing, and collaboration with Store Leaders to drive performance
Job Summary
The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
This role involves strategic marketing oversight, customer loyalty initiatives, OEM partnerships, data-driven guidance, content and campaign management, and technology integration.
We offer best in class industry benefits including competitive pay, medical, dental and vision plans, paid holidays & PTO, and a 401(k) Retirement Plan.
Matching Summary
Match Score: 85
LAD Advertising is seeking a Retail Marketing Manager to oversee marketing strategies for up to 25 automotive dealerships across South Florida, Tennessee, and Georgia. The role requires a strong understanding of the automotive industry and a focus on customer loyalty, data-driven marketing, and collaboration with Store Leaders to drive performance.
Salary
$80,000-$125,000 annually; Anticipated starting pay $80,000-$110,000; Not specified
Skills & Requirements
Must-have
Drive quality traffic
Enhance customer loyalty
Achieve operational excellence
Data-driven guidance
Content and campaign management
Market adaptability
Nice-to-have
Entrepreneurial, high-performance culture
Growth Powered by People mission
Assemble a team of passionate individuals
Key Requirements
Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
Strong understanding of the automotive industry, dealership operations, and automotive marketing
Experience using Google Analytics, CRM Systems, and Microsoft Office Suite
Proficiency in data analysis
High School graduate or equivalent, 18 years or older required