Marketing Manager, Career (remote)

Cengage Group

Base: $58,300.00 - $75,750.00 usd; bonus: 5% annua...
Fully remote
Demand marketing experience
Campaign execution skills
Lead generation expertise
Cengage Group is seeking a remote Marketing Manager to lead demand generation and thought leadership initiatives. The ideal candidate will have experience in campaign execution and a strong understanding of multi-channel marketing, while Cengage emphasizes a culture of inclusion and innovation in education

Job Summary

  • The role focuses on executing demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels.
  • Candidates must partner with Sales and GTM stakeholders to support sales readiness efforts and ensure campaign alignment.
  • Cengage offers a comprehensive Total Rewards package including a discretionary incentive bonus program with a target of 5%.

Matching Summary

Match Score: 85

Cengage Group is seeking a remote Marketing Manager to lead demand generation and thought leadership initiatives. The ideal candidate will have experience in campaign execution and a strong understanding of multi-channel marketing, while Cengage emphasizes a culture of inclusion and innovation in education.

Salary

Base: $58,300.00 - $75,750.00 USD; Bonus: 5% Annual Target; Benefits: Comprehensive Total Rewards package

Skills & Requirements

Must-have

  • Demand marketing experience
  • Campaign execution skills
  • Lead generation expertise
  • Multi-channel marketing knowledge
  • Sales collaboration ability

Nice-to-have

  • Thought leadership initiative support
  • Strong written communication skills
  • Ability to navigate ambiguity
  • Pipeline hygiene management
  • Inclusive workplace values

Key Requirements

  • Bachelor's degree in Marketing or related field
  • 3-5 years of relevant demand marketing experience
  • Analytical skills for campaign reporting

Work Rights

Not specified

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