Sr. Demand Generation Manager

Blackthorn

Remote
$135,000 py
Fully remote
B2b demand generation experience
Build and scale campaigns
Abm strategy and execution
Blackthorn is seeking a Senior Demand Generation Manager to lead and enhance demand generation campaigns focused on marketing-sourced pipeline and revenue. The role emphasizes collaboration with sales and marketing teams, utilizing AI tools, and requires strong experience in B2B demand generation, particularly in the SaaS sector

Job Summary

  • Own end-to-end planning, execution, and optimization of demand gen campaigns across multiple channels.
  • Drive toward the Marketing team’s target of sourced new revenue by analyzing campaign performance and optimizing conversion assets.
  • Build and own Blackthorn’s ABM strategy and execution, targeting high-value accounts with personalized, multi-channel campaigns.

Matching Summary

Match Score: 85

Blackthorn is seeking a Senior Demand Generation Manager to lead and enhance demand generation campaigns focused on marketing-sourced pipeline and revenue. The role emphasizes collaboration with sales and marketing teams, utilizing AI tools, and requires strong experience in B2B demand generation, particularly in the SaaS sector.

Salary

$135,000

Skills & Requirements

Must-have

  • B2B demand generation experience
  • Build and scale campaigns
  • ABM strategy and execution
  • Pardot and Salesforce expertise
  • AI tools for daily execution

Nice-to-have

  • Salesforce ecosystem experience
  • ABM platforms and tooling
  • Paid media optimization
  • Collaboration with Sales/RevOps

Key Requirements

  • 5-7+ years B2B demand generation
  • Proven track record of building campaigns
  • Proven ABM program experience
  • Deep hands-on Pardot and Salesforce
  • Strong analytical skills
  • Proficiency using AI tools
  • Experience with A/B testing
  • Excellent project management skills

Work Rights

Not specified

Tailored Resume

Cover Letter