Head Of Performance Marketing

Fisher & Paykel Appliances

Auckland, New Zealand
Competitive salary; not specified; hybrid working
Hybrid
Global performance marketing strategy
Paid social, sem, programmatic expertise
Marketing technology stack management
Lead global performance marketing strategy and execution across Paid Social, SEM, and Programmatic to drive measurable commercial outcomes

Job Summary

  • Lead global performance marketing strategy and execution across Paid Social, SEM, and Programmatic to drive measurable commercial outcomes.
  • Build global frameworks for media planning, measurement, testing, and optimisation, translating insight into action.
  • Strengthen measurement, reporting, and attribution (GA4/Looker), linking media performance to marketing objectives and commercial outcomes.

Matching Summary

Lead global performance marketing strategy and execution across Paid Social, SEM, and Programmatic to drive measurable commercial outcomes.

Salary

Competitive salary; Not specified; Hybrid working

Skills & Requirements

Must-have

  • Global performance marketing strategy
  • Paid Social, SEM, Programmatic expertise
  • Marketing technology stack management
  • Data-driven optimisation and reporting
  • Google Ads/SA360, GA4, GTM proficiency
  • Cross-functional collaboration

Nice-to-have

  • Human-centered design driven
  • Curiosity and collaboration
  • AI and automation champion
  • Privacy-first measurement

Key Requirements

  • Experienced digital performance marketing leader
  • Deep expertise in Google Ads/SA360, GA4, Google Tag Manager
  • Experience leading teams in PPC, Display/Programmatic, performance social
  • Experience in eCommerce or customer-facing digital environments
  • Experience across multiple markets

Work Rights

Not specified

Tailored Resume

Cover Letter