Manager- Brand Activations, Insights & Media.

adidas AG

India
On-site
8-10 years brand marketing experience
Integrated campaign management
Data-led storytelling and insights
adidas AG is seeking a Manager for Brand Activations, Insights & Media in India. This role involves executing the Global Brand & Category Strategy, driving integrated marketing campaigns, and utilizing consumer insights to enhance brand effectiveness

Job Summary

  • The role involves steering the execution of Global Brand & Category Strategy across India to deliver key brand KPIs.
  • Candidates must translate consumer data and cultural insights into actionable marketing strategies and creative inputs.
  • The position requires close collaboration with sports marketing teams and global hubs to drive pan-India brand activations.

Matching Summary

Match Score: 85

adidas AG is seeking a Manager for Brand Activations, Insights & Media in India. This role involves executing the Global Brand & Category Strategy, driving integrated marketing campaigns, and utilizing consumer insights to enhance brand effectiveness.

Skills & Requirements

Must-have

  • 8-10 years brand marketing experience
  • Integrated campaign management
  • Data-led storytelling and insights
  • Media planning and budget allocation
  • Consumer behavior analysis

Nice-to-have

  • Passion for sneaker culture
  • Experience with influencer collaborations
  • Knowledge of youth trends
  • Strong creative judgment
  • Fast-paced environment adaptability

Key Requirements

  • University degree in Business or Marketing
  • 8-10 years of relevant experience
  • Proficiency in Microsoft Office suite

Work Rights

Not specified

Tailored Resume

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