Not specified (assumed hybrid or onsite as typical for marketing roles).
Campaign development and strategy
Creative asset production for digital and ooh
Compelling copywriting for target segments
PERSOL Singapore is seeking a Marketing Copywriter Executive for the Consumer Banking sector, focused on developing and executing marketing campaigns. The role requires strong copywriting skills and a proven background in creating integrated marketing strategies across various channels
Job Summary
The role involves conceptualizing and developing end-to-end marketing campaigns aligned with business objectives for product acquisition within Consumer Banking Group Singapore.
Candidates are responsible for creating diverse creative assets including digital advertisements, social media content, and out-of-home media while adhering to branding standards.
The position requires tailoring messaging to specific customer segments to ensure clarity, relevance, and emotional resonance while maintaining strict regulatory compliance.
Matching Summary
Match Score: 85
PERSOL Singapore is seeking a Marketing Copywriter Executive for the Consumer Banking sector, focused on developing and executing marketing campaigns. The role requires strong copywriting skills and a proven background in creating integrated marketing strategies across various channels.
Skills & Requirements
Must-have
Campaign development and strategy
Creative asset production for digital and OOH
Compelling copywriting for target segments
Regulatory compliance in marketing content
Integrated marketing across ATL and BTL
Nice-to-have
Strong portfolio of successful campaigns
Experience with consumer insights integration
Collaboration with product and brand teams
Ability to optimize campaigns based on data
Key Requirements
Proven experience in marketing campaign development
Strong portfolio showcasing creative execution and copywriting
Demonstrated ability to develop integrated campaigns