Lithia & Driveway (LAD) is seeking a Retail Marketing Manager to lead marketing strategies across 25 dealerships in California and Nevada, aiming to enhance customer loyalty and store performance. The ideal candidate will possess a strong background in automotive marketing, data analysis, and strategic execution, along with a collaborative mindset
Job Summary
Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management.
Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority.
Leverage internal reporting, market intelligence, data analytics, and emerging technologies to create personalized, targeted marketing approaches.
Matching Summary
Match Score: 85
Lithia & Driveway (LAD) is seeking a Retail Marketing Manager to lead marketing strategies across 25 dealerships in California and Nevada, aiming to enhance customer loyalty and store performance. The ideal candidate will possess a strong background in automotive marketing, data analysis, and strategic execution, along with a collaborative mindset.
Salary
Base: $80,000–$125,000 annually; Bonus/Equity: plus bonus potential; Benefits: Medical, Dental and Vision Plans, Paid Holidays & PTO, Disability, Life Insurance, 401(k), Employee Stock Purchase Plan, Vehicle Purchase Discounts, Wellness Programs
Skills & Requirements
Must-have
Drive store performance and customer loyalty
Develop and implement marketing strategies
Leverage data analytics for insights
Manage OEM partnerships
Utilize CRM and Google Analytics
Nice-to-have
Modernize transportation experience
Collaborative and innovative culture
Adapt to changing market conditions
Key Requirements
Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
Strong understanding of the automotive industry
Experience using Google Analytics, CRM Systems, and Microsoft Office Suite