Cross-functional implementation of marketing activities
Patient access program management
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AstraZeneca is seeking a (Senior) Brand Manager for its Cardiovascular, Renal & Metabolism (CVRM) division in Vietnam. The ideal candidate will have a strong background in pharmaceutical brand management, proven leadership abilities, and experience in executing marketing strategies and campaigns. This position offers opportunities for professional growth within a recognized and impactful organization.
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Job Summary
Deploy strategies to achieve brand objectives and outcomes, including business performance and P&L.
Lead and ensure successful execution of brand operational plans to drive brand strategy and achieve brand goals through effective cross-functional collaboration.
Manage and work with external vendors to create personalized marketing campaigns through Omni-channels, analyzing market research and data sources for quick decision-making.
Matching Summary
Match Score: 75
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AstraZeneca is seeking a (Senior) Brand Manager for its Cardiovascular, Renal & Metabolism (CVRM) division in Vietnam. The ideal candidate will have a strong background in pharmaceutical brand management, proven leadership abilities, and experience in executing marketing strategies and campaigns. This position offers opportunities for professional growth within a recognized and impactful organization.
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Skills & Requirements
Must-have
Brand operational plan localization
Cross-functional implementation of marketing activities
Patient access program management
KOL engagement and strategy development
Digital brand strategy and campaign execution
Omnichannel solution optimization
AI utilization for execution optimization
Nice-to-have
Science-led biopharmaceutical company
Focus on non-communicable diseases
Commitment to developing local talent
Uplifting domestic biopharmaceutical capabilities
Embracing diversity and equality
Growth mindset and continuous learning
Key Requirements
Bachelor’s Degree of Pharmacy or Medicine
More than 3 years’ experience in pharmaceutical brand management