ING is seeking a Digital Content Creator for their B2B team in Belgium to drive growth through performance-driven content aimed at self-employed and micro companies. The role requires at least 5 years of digital marketing experience and emphasizes collaboration, experimentation, and data analysis
Job Summary
You will create performance-driven, conversion-focused content across the full digital acquisition ecosystem for self-employed and micro companies.
The role requires translating complex business banking products into clear messaging while optimizing headlines and CTAs to improve engagement.
You will work in a dynamic, informal culture supported by passionate colleagues with a flexible hybrid work model.
Matching Summary
Match Score: 85
ING is seeking a Digital Content Creator for their B2B team in Belgium to drive growth through performance-driven content aimed at self-employed and micro companies. The role requires at least 5 years of digital marketing experience and emphasizes collaboration, experimentation, and data analysis.
Skills & Requirements
Must-have
5 years digital sales experience
Conversion-focused copywriting skills
Proficiency in Semrush and Adobe Analytics
B2B content strategy expertise
A/B testing and data analysis
Nice-to-have
GenAI powered content creation
Challenging the status quo mindset
International collaboration experience
Strong stakeholder management skills
Creative problem-solving abilities
Key Requirements
Master's degree or relevant experience
Fluency in Dutch, French, and English
Minimum 5 years in digital marketing or e-commerce