Event & Webinar Marketing Specialist

Wood Mackenzie

3+ years b2b marketing experience
Pardot or similar email automation platform
Salesforce crm proficiency
The role is responsible for delivering high-impact global email marketing to drive awareness and attendance for in-person events and webinars aligned with organizational priorities

Job Summary

  • The role is responsible for delivering high-impact global email marketing to drive awareness and attendance for in-person events and webinars aligned with organizational priorities.
  • Candidates will build, deploy, and optimize email campaigns using Pardot while ensuring best practices in deliverability, compliance, and campaign hygiene.
  • This position requires close collaboration with global research teams, sales, and marketing stakeholders to maximize event impact and support thought-leadership objectives.

Matching Summary

The role is responsible for delivering high-impact global email marketing to drive awareness and attendance for in-person events and webinars aligned with organizational priorities.

Skills & Requirements

Must-have

  • 3+ years B2B marketing experience
  • Pardot or similar email automation platform
  • Salesforce CRM proficiency
  • Global event and webinar promotion
  • Multi-region campaign execution

Nice-to-have

  • Generative AI for content creation
  • Predictive analytics capabilities
  • Strong cross-regional collaboration skills
  • Data-driven continuous improvement mindset
  • Experience with virtual event tools

Key Requirements

  • 3+ years of B2B marketing experience
  • Experience with Pardot or similar platforms
  • Familiarity with Salesforce or other CRMs
  • Knowledge of webinar platforms and virtual event tools

Work Rights

Not specified

Tailored Resume

Cover Letter