Media effectiveness analysis across multiple channels
Attribution models, mmm, mta experience
Advanced data analytics and integration tools
This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms
Job Summary
This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms.
The successful candidate will be responsible for integrating data from multiple sources, measuring the impact of media activities, driving actionable attribution that aligns with business outcomes and deploying reporting frameworks.
We are seeking a highly skilled Media Effectiveness & Analytics Manager to join our marketing team at Haleon India.
Matching Summary
This role will focus on assessing the effectiveness of media campaigns, leveraging data-driven insights to analyze attribution across traditional and digital platforms.
Skills & Requirements
Must-have
Media effectiveness analysis across multiple channels
Attribution models, MMM, MTA experience
Advanced data analytics and integration tools
Cross-channel media analytics
ROI analysis and budget allocation
Marketing technology platforms familiarity
Nice-to-have
Agile, performance-focused culture
Strong verbal, written and presentation skills
Proactive, results-oriented
Highly collaborative and able to work effectively
Detail-oriented with a focus on accuracy
Key Requirements
Bachelor’s degree in business analytics, Data Science or related field
10+ years of hands-on experience in marketing analytics
Experience with e-commerce, Startup, D2C models is a plus