As the Head of Loyalty & CRM, you will be responsible for driving measurable business impact by shaping and delivering high‑performing loyalty and CRM programs across the market
Job Summary
As the Head of Loyalty & CRM, you will be responsible for driving measurable business impact by shaping and delivering high‑performing loyalty and CRM programs across the market.
This position requires close partnership with the VP of Marketing and Networks of Excellence (NoEs) to co‑create global and regional loyalty strategies, ensuring they reflect local customer needs and contextual realities.
At bp, we believe diversity strengthens our teams and fuels innovation. We are committed to fostering an inclusive environment where everyone is respected, supported, and empowered to grow.
Matching Summary
As the Head of Loyalty & CRM, you will be responsible for driving measurable business impact by shaping and delivering high‑performing loyalty and CRM programs across the market.
Skills & Requirements
Must-have
loyalty marketing
CRM
customer engagement
customer retention
P&L performance
omni-channel customer experience
Nice-to-have
inclusive, supportive, and high-growth workplace
strong work–life balance
creativity and innovation
digital competence
Key Requirements
10-15+ years of experience
proven record of driving customer retention and value