Senior Manager, Audience Development (republic + Universal Records)

Universal Music Group

New York, NY, US
Base: $71,010 - $120,000; bonus/equity: not specif...
8+ years crm or lifecycle marketing experience
Deep expertise in email and sms marketing
Strong analytical mindset for data-driven decisions
This role leads CRM efforts across the label's artist roster to deepen artist-to-fan relationships through owned audience marketing campaigns

Job Summary

  • This role leads CRM efforts across the label's artist roster to deepen artist-to-fan relationships through owned audience marketing campaigns.
  • The position manages a team of two while developing robust segmentation strategies and leveraging insights to maximize fan lifetime value.
  • Candidates will enjoy comprehensive benefits including 100% coverage for mental health services, fertility coverage, and flexible paid time off.

Matching Summary

This role leads CRM efforts across the label's artist roster to deepen artist-to-fan relationships through owned audience marketing campaigns.

Salary

Base: $71,010 - $120,000; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, 401(k) match, PTO, parental leave

Skills & Requirements

Must-have

  • 8+ years CRM or lifecycle marketing experience
  • Deep expertise in email and SMS marketing
  • Strong analytical mindset for data-driven decisions
  • Experience building personalized customer journeys
  • Proven project management skills in fast-paced environment

Nice-to-have

  • Familiarity with HTML/CSS
  • Experience with Adobe Creative Suite
  • Passion for music, pop culture, and fan behavior
  • Entrepreneurial mindset with proactive approach
  • Experience influencing stakeholders and leadership

Key Requirements

  • 8+ years of experience in CRM or lifecycle marketing
  • Strong understanding of music, pop culture, and fan behavior
  • Experience with ESPs and platforms such as Attentive

Work Rights

Not specified

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