Sift Healthcare is seeking a Go-to-Market Manager to spearhead campaigns driving qualified leads for their AI-powered revenue cycle solutions. The ideal candidate will have strong experience in B2B SaaS marketing, a hands-on approach to campaign execution, and a passion for healthcare technology
Job Summary
This role owns end-to-end campaign execution across email, paid search, content syndication, events, and webinars.
You’ll manage marketing automation workflows in HubSpot, experiment with approaches to improve conversion rates, and develop a deep understanding of healthcare revenue cycle buyers.
The right person is both strategic and hands-on: comfortable operating autonomously in a fast-moving startup, skilled at using AI tools to accelerate execution, and genuinely curious about what makes a campaign work.
Matching Summary
Match Score: 85
Sift Healthcare is seeking a Go-to-Market Manager to spearhead campaigns driving qualified leads for their AI-powered revenue cycle solutions. The ideal candidate will have strong experience in B2B SaaS marketing, a hands-on approach to campaign execution, and a passion for healthcare technology.
Skills & Requirements
Must-have
End-to-end campaign execution
Marketing automation workflows in HubSpot
AI tools for execution acceleration
Demand generation campaigns
Measure campaign performance and KPIs
Nice-to-have
Resourceful and data-driven
Strategic and hands-on
Genuinely curious about campaign success
Light graphic design skills
Key Requirements
4+ years in B2B SaaS marketing
Startup experience strongly preferred
Healthcare or health tech experience a plus
Proven track record of successful multi-channel campaigns
Hands-on experience with marketing automation platforms (HubSpot preferred)
Experience with AI and LLM tools
Experience with demand generation platforms (Clay, Apollo, ZoomInfo)
Experience with paid media (Google Ads, LinkedIn Ads)