Marketing Manager - School Of Continuing Studies

Georgetown University's School of Continuing Studies

Washington, D.C., US
Base: $41,926.00 - $65,090.00; bonus/equity: not s...
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Manage cross-channel marketing plans
Develop client advisory partnerships
Execute lead generation campaigns
** Georgetown University's School of Continuing Studies is seeking a Marketing Manager to oversee marketing efforts and drive enrollment for its programs. The ideal candidate should possess strong marketing experience, excellent communication skills, and the ability to manage multiple projects in a collaborative environment. **

Job Summary

  • This position will manage and execute cross-channel marketing plans and tactics for an assigned portfolio of programs, serving as the liaison between academic programs and the Marketing team.
  • Responsibilities include managing all marketing activities for assigned programs, liaising with advertising agencies, and monitoring marketing plan performance to meet program enrollment goals.
  • Georgetown University offers a hybrid work schedule, excellent work/life balance with 17 paid holidays and 21 days PTO, tuition benefits, a strong retirement plan, and comprehensive insurance.

Matching Summary

Match Score: 75

** Georgetown University's School of Continuing Studies is seeking a Marketing Manager to oversee marketing efforts and drive enrollment for its programs. The ideal candidate should possess strong marketing experience, excellent communication skills, and the ability to manage multiple projects in a collaborative environment. **

Salary

Base: $41,926.00 - $65,090.00; Bonus/Equity: Not specified; Benefits: Comprehensive benefit package

Skills & Requirements

Must-have

  • Manage cross-channel marketing plans
  • Develop client advisory partnerships
  • Execute lead generation campaigns
  • Monitor marketing plan performance
  • Maintain website and CRM communications

Nice-to-have

  • Creative problem-solving
  • Relationship building
  • Proactive client expectation management
  • Innovation-focused culture

Key Requirements

  • 2-3 years professional marketing experience
  • Bachelor's degree
  • Experience with CRM and CMS platforms

Work Rights

Not specified

Tailored Resume

Cover Letter