Workday is seeking a Sr. Demand Generation Manager to drive demand generation strategies across various regions. The role involves owning pipeline contribution targets and executing integrated marketing programs, emphasizing a collaborative and growth-oriented company culture
Job Summary
The Global COE Marketing team drives demand generation strategy across all regions fueling qualified pipeline that directly supports revenue growth.
This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.
Workday offers a flexible work approach combining in-person and remote time, with a culture rooted in integrity, empathy, and shared enthusiasm.
Matching Summary
Match Score: 85
Workday is seeking a Sr. Demand Generation Manager to drive demand generation strategies across various regions. The role involves owning pipeline contribution targets and executing integrated marketing programs, emphasizing a collaborative and growth-oriented company culture.
Salary
Base: $115,200 USD - $172,800 USD (Primary Location); Base: $115,200 USD - $204,700 USD (Additional US Locations); Bonus/Equity: Eligible for Workday Bonus Plan or role-specific commission/bonus and stock grants; Benefits: Not specified
Skills & Requirements
Must-have
end-to-end demand program ownership
pipeline tracking and reporting
multi-channel campaign execution
webinar and field event management
cross-functional stakeholder collaboration
Nice-to-have
strategic campaign planning
proactive communication cadence
data hygiene across marketing platforms
curious and collaborative mindset
flexible work environment
Key Requirements
8+ years demand generation experience
8+ years revenue tracking and funnel reporting
experience managing webinars and field events 8-12 weeks out
proficiency in campaign execution and data hygiene
strong communication and stakeholder management skills